Lighting plays an important part when it comes to communicating and perceiving what the brain sees, upon which it falls. The position or the brightness of the light source matters, when you see any object, and it has immense importance when it comes to the film industry. Lighting advertising has the ability to control the mood of a particular scene. Some believe light is an art; without which life is completely dark.
Lighting from the Left side is preferred more in Lighting Advertising
Usually, we all know thatlight comes from above, which is the main source. Most professionals suggest leftward lighting, which is, light source coming from the left side of the object and falling upon it. Research has been carried out where different objects meant for purchase viz. paintings, portraits, relics etc. are being clicked with both leftward lighting and rightward lighting.
Both the photos of each object are being shown to the customer for review, and it was discovered that light advertising photos having leftward lighting are more preferred than rightward lighting by the customers. Thus, advertisements with leftward lightings might be more effective on the customers.
Few tips and tricks for a good lighting advertising
• Maintain a good strategy; it helps to provide uniqueness while advertising.
• Communication must be done with simple words yet proving a strong point.
• The style that is being provided must be standard and likeable.
• Maintaining credibility is also important.
• Invite buyers inside your shop and find various other means to communicate with them.
• Your advertisement must be competitive enough so that buyers can be convinced about changing their old brands.
• The advertisement must look professional enough to be convincing.
Besides of all these, outdoor photo shooting, especially under the sun, can result in brighter and clearer pictures and can make your lighting advertising look really good. Reflectors are often used to make the light source fall in a particular place and direction. If you can afford it, hiring an advertising agency can really help you with all the do’s and don’ts of this side of the business.
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